Consulting and productized services

Design the AI experiences your users actually understand.

AI adoption is not stalling because the tools fail. It is stalling because people do not trust them. We design the trust layer that makes adoption stick.

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The problem

Companies are shipping AI features users don't trust, adopt, or understand.

Adoption breaks in four predictable places. We map them before anyone writes another line of prompt copy.

Fault Line 01
Expectations

Users arrive expecting transformation and meet competence. The gap registers as unreliability. Low expectations do equal damage in the other direction.

Fault Line 02
Biases

Confirmation bias overweights outputs that agree with the user. Automation bias underweights the need to check. Language and cultural bias changes how the same answer reads.

Fault Line 03
Interactions

The first real interaction is never the demo. It is a messy problem at 9am, and one bad output takes several good ones to undo.

Fault Line 04
Assumptions

The least visible and most damaging. Users assume general training covers their context, and that a confident output is an accurate one.

Trust is built through design, not documentation.

Wired Different

Three ways to engage

A service stack built for every stage of AI maturity.

Start where you are. Each engagement stands alone and naturally creates demand for the next.

01
AI UX Readiness Audit

Structured assessment of your product's AI interaction gaps with a prioritized roadmap.

What you get
  • Current-state UX pattern review
  • AI intent mapping gaps identified
  • Competitive benchmark against leading AI products
  • Interaction failure mode analysis
  • Prioritized redesign recommendations
  • Executive-ready roadmap report
Best for: Startups pre-launch and mid-market teams adding AI features
Timeline
1–2 weeks
Investment
$5k–$15k
02
AI Feature Design Sprint

End-to-end design of a specific AI feature, validated, prototyped and handoff-ready.

Phases
1. Discover
Stakeholder kickoff, user intent mapping, AI scope definition
2. Design
Interaction patterns, AI state flows, Figma prototype
3. Validate
Usability testing or expert review, iteration
4. Handoff
Annotated specs, component library, dev-ready files
Best for: Teams ready to build specific AI features
Timeline
2–4 weeks
Investment
$15k–$40k
03
AI Adoption Workshop

Leadership session using the Wired Different frameworks to align culture and strategy before AI ships.

What you get
  • Four Fault Lines diagnostic
  • The Human Principle, where judgment outranks analysis
  • Culture-before-AI readiness model
  • Intent-based design principles
Best for: Leadership, CPO and design leads. A natural entry point that upsells to audit or sprint.
Timeline
Half or full day
Investment
$3k–$8k

Each engagement naturally creates demand for the next.

Wired Different: The Human Edge in an AI World, by A. Roff
Out now

ISBN 979-8-17-405628-2 · Paperback

The book · Available now

The frameworks behind the practice.

Wired Different is a 63,000-word book on human-centered AI adoption, available now in paperback. It is not a technology book. It is a human book about technology, and it is where every framework we run in client work was first written down.

Framework 01
The Four Fault Lines

Expectations, biases, interactions and assumptions. The four dimensions of a first encounter that decide whether a user moves toward trust or away from it.

Framework 02
The Human Principle

The capacities that activate where pattern recognition runs out. Critical thinking that questions the question, judgment that decides what the moment actually requires.

Available to purchase

Out now in paperback. Published independently, so buying it directly supports the work.

Buy on Amazon ↗ Paperback · ISBN 979-8-17-405628-2

Every workshop and audit we run is built on these frameworks. Reading the book is the cheapest way to find out whether we are the right fit.

Why Wired UX

Not a generalist. A practice built on original AI research.

Most consultants have read about AI. We benchmark the products people actually use, and publish the frameworks that come out of it.

Who we work with
  • Enterprise
  • Mid-Market
  • Startups
01
Competitive AI Research

Benchmarked Claude, ChatGPT, Perplexity and Copilot to isolate the interaction patterns users actually trust, and the ones they quietly abandon.

02
Author of Wired Different

A 63,000-word business book on human-centered AI adoption, available now in paperback. The source of the Four Fault Lines and the Human Principle.

Ready to start?

Let's find the right engagement for your team.

Start with a 30-minute discovery call. No pitch, no deck. We will tell you which engagement fits, or that none of them do.

Book a Discovery Call →

Prefer to write your own? a.roff@wireduxstudio.com